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Beats CEO spent three years trying to convince Steve Jobs to launch streaming music service

[From Stephen Trew] I cannot see Apple holding out for ever. Music streaming is the way things are going. “Jimmy Iovine, CEO of Beats Audio, formally announced his new Project Daisy streaming music service today and gave an interview with All Things D. In it, he talked about his relationship with Apple over the years — while at Interscope, Iovine worked with Steve Jobs during 2002 and 2003, saying that “we were really close. We did some great marketing stuff together.”