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Thoughts on the end of the Daily.

[From Stephen Trew] I’m not surprised about this. Paywalls are very high when free is the normal on the web for news. Established newspaper brands have a big advantage here. Many of them have built a large, international audience through free access to their news content via the web. They can add value to this by prompting their communities to buy-in to additional services. I think the Guardian is an excellent example here. They review newly published books - they add value by selling those books in their online bookstore. The possibilities are wide open. I think the Daily was a few years before its time. When the majority of people do most of their reading using tablets, perhaps in 5 to 10 years time, a paid for daily newspaper might work. Media consumption is changing big-time, there is no doubt about that.